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Building Europe's Corporate VC Playbook

Jeppe Høier on bridging strategy and innovation, surviving 3 CEOs, and launching EUCVC

Welcome to a new episode of the EUVC Podcast, where we bring you the people and perspectives shaping European venture.

This time, we flip the mic: Jeppe Høier, normally the host, steps into the hot seat in a conversation with Francesco Di Lorenzo, Associate Professor of Strategy and Entrepreneurship at CBS and an expert on entrepreneurial and innovation strategy.

In this episode, you’ll get the full backstory on Jeppe—from PwC to CFO at a pan-European fund, Heartcore Capital, to building Maersk’s CVC arm, and now shaping Europe’s corporate VC landscape through the EU CVC podcast, newsletter, and summit.

They dive deep into how corporate venture works (and fails), why the immune system metaphor holds true, and what’s needed to build an ecosystem across Europe that actually delivers.


🎯 This Podcast’s Themes:

  • From finance to strategy: Jeppe’s journey into venture

  • Why CVC is more organ transplant than M&A

  • How to survive 3 CEOs—and why you must

  • Fund of funds vs. direct investing: what’s trending in corporate venture

  • Building Europe’s corporate VC community: podcast, masterclasses, summits


Here’s what’s covered:

  • 00:00 | From Interviews to the Interviewee: Jeppe in the spotlight

  • 02:00 | Auditor Turned VC: From PwC to CFO of a pan-European fund

  • 04:30 | The Maersk Years: Strategy, innovation, and the “immune system”

  • 07:00 | Organ Transplant Theory: Why CVCs often get rejected

  • 10:00 | Newsletter to Podcast: Building the EU CVC platform

  • 12:00 | The European Vision: A fragmented but collaborative ecosystem

  • 14:00 | Strategic vs Financial Tension: Why most corporates are confused

  • 16:00 | Global Case Studies: TDK Ventures, Woven Capital, Maersk Growth

  • 21:00 | The Pivot Playbook: Survive, evolve, stay relevant

  • 23:30 | How to Do CVC Right: From metrics to mindset

  • 25:00 | Fund of Funds 101: What corporates need to know

  • 27:00 | Advice to MBAs: Learn the craft, love the long game

Watch it here or add it to your episodes on Apple or Spotify 🎧. Chapters for easy navigation are available on the Spotify/Apple episode.


✍️ Show Notes

CVC Is a Long Game—Play Like It

Jeppe’s message is clear: Corporate VC isn’t a sprint, and it’s not just about strategy decks. Surviving 3 CEOs is a badge of honor—and often a requirement for impact.


Building the Community He Needed

From solo newsletter to pan-European summit, EU CVC has become the hub for everyone operating at the intersection of venture and corporate strategy.


Fund of Funds as a Smart First Move

For corporates unsure about direct startup investing, fund-of-fund strategies offer exposure, learning, and ecosystem access, with less risk.


Surviving the Corporate Immune System

Jeppe’s go-to metaphor: CVC is like a liver transplant. It won’t take unless the “body”—aka the org—accepts it. Communication from the C-suite is the medication.


Advice for Young Talent

Forget the glamor. Master the legal docs. Learn stakeholder alignment. Be patient—but act with urgency. If you love tech and politics, this is your game.


💡 Investor Takeaway

Corporate venture isn’t just a strategy with a checkbook—it’s a discipline. The firms that get it right aren’t improvising. They’re learning, evolving, and building community. Jeppe’s work proves that Europe has the players—and now it’s getting the platform too.

🗓️ The EU CVC Summit 2025 | 📆 26 - 28 August 2025 | 🇩🇰 Copenhagen, Denmark

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